Tick, tick, tick…RCS Business Campaigns (RBM) are probably still several months away for most senders, but they will arrive with a bang and quickly become the new norm for a lot of text messaging campaigns. Videos and images! Interaction! App experiences! Not to mention brand verification and promotion plus increased customer trust and engagement…
We already know that messaging is customers’ preferred form of communication, with most people opening them almost instantly, but what does RBM add to your messaging portfolio—is it worth the investment? Watch now as nativeMsg Co-founder and President Michael Lamb plus Commio Marketing Director Tim McLain review:
- What verified branding means, how your brand is displayed, and how it increases your message opens
- A glorious range of media, from images to audio and video
- Honest-to-gosh app experiences delivered in a text, and the ability to interact securely with other phone apps
- Non-conversational messages vs. conversational interactions, and how to choose
- What happens if you send to a customer who can’t receive RCS
- How to track engagement metrics
- Use cases, use cases, use cases!
Don’t wait till your competitors are rolling out lush, app-like experiences and chatting with your customers! Watch the video above for the full scoop on RCS.
Commio’s monthly Cloud Communications Industry Briefings tap seasoned telecom experts to review the hottest topics around voice and text messaging in the cloud, helping you stay current on everything you need to know to power better customer experiences with smart, reliable omnichannel communications—while respecting your busy schedule.
