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FROM SMS TO APPS
With 99% of texts read within minutes, messaging is here to stay
One channel has risen to the top as the primary way customers prefer to interact with brands: SMS. But it’s just the start of connecting with your customers on their mobile devices. Rich Communication Services, or RCS Business Messaging, takes SMS to the next level.
Deliver effortless interactions, upsell products, and gather customer feedback with this cutting-edge technology.
Brand verification enhances customer trust, so customers spend more time interacting and know they’re in a safe virtual experience. Unlike other channels where business profile pictures can be used without vetting, our solution ensures that branding can only be used after carrier verification. This protects users from fraudulent activity and brands from business identity theft.
Connect users to your website or existing brand app with a single touch. Hand off conversations to your sales or support teams to keep customers engaged.
InstantApp™ offers a new channel for brand initiatives
A channel of rich communication for your brand initiatives
Drive revenue with improved engagement, upselling, and marketing performance.
Reduce costly and less popular customer care calls. Track engagement metrics–including delivery and read receipts.
Enjoy a cost effective way to increase engagement.
RCS Business Messaging has unique strengths
Secure your interactions, led by carriers and Verified Branding.
Rich and frictionless messaging to run your campaigns at scale.
Native to Android and iOS, delivering experiences right to every smartphone’s Messaging app.
What can you do with RCS?
Display brand names, logos, taglines, and verified checkmarks to ensure customer safety and increase trusted interactions.
Deliver richer media, from images to videos and GIFs.
Fast, secure access to Wallets, tickets, coupons, cards, and more.
Enhance your existing SMS campaigns
Unlike disappearing notifications, RCS conversations are persistent, allowing re-engagement.
According to Google client case studies (2024), RCS delivers better results vs. SMS:
Up to 300% higher response rates
500% more engagement
250% more conversions
REACH EVERY MOBILE DEVICE
Deliver perfect experiences instantly
There are two types of RCS messages: Non-conversational and conversational.
Non-conversational messages are charged per message, so each message sent and received is charged according to its type.
Conversational interactions open a session, resulting in charges for open sessions.
If a device is not RCS-enabled, it will fallback to the channel of your choice: SMS or MMS. This ensures that your campaign always reaches your full audience.
Pricing, carrier surcharges, and other details will be available soon.
WHAT WE OFFER
Better customer experiences start here
Create better omnichannel customer experiences with our cloud voice and text messaging APIs.
Don’t worry & rest easy with Commio
See & control everything
Get up & running fast
Don’t worry & rest easy
With every SMS/MMS provider in route and multiple carriers handling your calls, disaster recovery is built-in.
Commio handles billions of messages and calls dials every month so you can sleep better knowing we’ve got your back.
See & control everything
See beyond the APIs. Easily research calls, carriers, and SMS/MMS delivery to troubleshoot & solve issues.
Turn routes and carriers on and off, all without support tickets. Total control is in your hands, 24/7.
Get up & running fast
Our U.S.-based cloud experts are here to help you connect, test, and turn on reliable voice and messaging fast.
With developer-friendly controls & APIs, it’s no wonder communications is in our name and our DNA.
Frequently Asked Questions
Find answers to common questions about RCS Business Messaging at Commio.
What is RCS Business Messaging?
Rich Communication Services (RCS) is the next generation of mobile messaging that works alongside SMS/MMS.
Unlike traditional SMS or MMS—which transmit over the cellular network—RCS operates over the data network. Developed under the stewardship of Google, RCS provides a more dynamic and versatile messaging experience that supports richer media and interactive features.
Best of all, when you enable RCS the carriers can fall back to SMS or MMS, so the best possible implementation of your campaign will always reach end users.
How does RCS Business Messaging work?
RCS Business Messaging is the business-to-consumer application of the RCS protocol. It enables brands to create richer messaging and shopping experiences, incorporating elements such as verified senders and product promotion tools (like rich media cards and carousels).
As an A2P (application-to-person) channel, it is reserved exclusively for brands that have been reviewed and approved by carriers, ensuring the highest level of trust and compliance.
What is an RCS Business Messaging Agent?
An RCS Agent is essentially a branded sender that has been verified by both carriers and Google. This verification process results in pre-populated information about your brand—such as your company name and contact details—being displayed to the message recipient. As a result, subscribers receive communications from “Your Brand” rather than an unidentifiable long code or shortcode, fostering both a consistent brand presence and enhanced trust.
Which mobile operating systems support RCS Business Messaging?
The majority of U.S. consumer devices are enabled to receive RCS messages. Android devices have supported RCS as the default messaging experience since 2018. On the Apple front, iOS began supporting RCS in iOS 18.1, released in October 2024—covering approximately 85% of Apple devices running this version or later.
Although carrier-specific rollouts in the U.S. are still in progress, this expansion ensures that nearly all smartphones can be reached through RCS Business Messaging.
What features does RCS Business Messaging offer that SMS or MMS do not?
RCS Business Messaging provides three distinct categories of enhancements:
Branded Threads
- Verified Sender: Ensures that subscribers recognize and trust the source of the message.
- Custom Branding: Allows companies to maintain visual consistency by embedding brand elements such as logos and color schemes directly within the messaging interface.
Interactive Features
Suggested Replies and Actions: Interactive buttons integrated with rich media cards or presented separately simplify user engagement, enabling immediate responses or redirection to web content or apps.
Rich Media
Rich Media Cards and Carousels: Facilitate the inclusion of high-quality images, GIFs, videos, documents, location data, and audio files. Notably, the maximum file size for rich media has increased to 100 MB from the previous 500 KB, allowing for more compelling content.
The platform is evolving rapidly, with new capabilities on the horizon that will continue to expand the potential of RCS.
Why is the industry so excited about RCS Business Messaging?
The integration of RCS with artificial intelligence opens the door to truly personalized, one-to-one shopping experiences at scale. It represents a generational shift in mobile messaging by transforming the way businesses interact with consumers. This advanced, interactive approach to customer communication is set to revolutionize engagement strategies and enhance overall user experience.
What is the RCS experience like for a shopper?
From a shopper’s perspective, RCS Business Messaging delivers a fully branded and trustworthy experience. Messages are received from a verified RCS Agent, reinforcing brand identity and trust.
Consumers benefit from an engaging interface that offers high-resolution visual content, intuitive interactive features like suggested replies and actions, and swipeable multi-product carousels that enrich the overall messaging experience. This functionality not only enhances engagement but also facilitates the collection of valuable first-party data.
Are RCS Business Messages identical on Android and iOS?
While the underlying RCS Business Messaging protocol is standardized across devices, the user interface and experience can differ slightly between Android and iOS—similar to the variations seen in SMS/MMS between operating systems.
All functionalities available on one platform are also available on the other, though the visual presentation may differ. This ensures that brands can reliably engage with consumers regardless of the smartphone they use.
How can we get in touch?
The quickest way to get in touch is by giving us a call—it’s the fastest way to get the help you need. For general questions, feel free to use our contact form.
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