Video on Demand: She Said Yes! Building Your SMS Opt-In List

Most marketers and communicators know there are a ton of I’s to dot and T’s to cross before you can get a long code messaging campaign approved. Your brand must be clear! You must have an acceptable use case! You must warn recipients that data rates may apply! Ultimately, however, it comes down to your list: your fully compliant opt-in list.

Every single person on your list must agree to get text messages from you, but it’s more complicated than that—and it must be thoroughly documented. Watch Commio VP and messaging expert Scott Navratil walk you through all the critical details:

Recipient clarity around messaging content and frequency
Clear-cut opt-in forms plus process documentation on your website, as well as ways to opt out and prompt removal from your list
Proof of opt-in in your campaign submission, with a complete description and examples

Nothing matters more to the FCC than consumer consent, so getting your list right is critical to campaign approvals. Watch this video now to keep the FCC—and your customers—happy!