Least Cost Routing: The Crown for Voice in the Cloud Is Here

Michael Tindall

Least Cost RoutingAs more solutions emerge that support voice in the cloud for apps (such as Twilio), the market for customization is growing.

Businesses, developers, and SaaS platforms alike are realizing the benefits of cloud-based voice services and are seeking more ways to leverage and increase the affordability, scalability, and ease of managing this means of communication.

Despite the many innovations for voice in the cloud that affect cost savings, access to data, centralized management, and ease of use, the market was missing an essential component that is available for on-premise infrastructures: least cost routing (LCR).

Fortunately, there are now ways to leverage this functionality in the cloud and easily build it into existing apps.

Benefits of Least Cost Routing (LCR)

Least cost routing is a means of finding and using the most efficient communication path for voice services. It is a very attractive feature because it saves money by optimizing the use of affordable carrier networks while ensuring that calls are routed on the highest-quality path. Using LCR eliminates some of the major headaches that come with a complex and high-traffic phone system, such as poor signal quality and dropped calls. This is revolutionary for customers using cloud-based voice solutions, as many are looking to capitalize specifically on the cost and management efficiency that these solutions bring. LCR takes that savings and convenience one step further.

Leverage LCR in the Cloud with Twilio

When LCR is paired with an existing cloud-based voice solution such as Twilio, the resulting telecommunications solution is hard to rival in terms of efficiency and affordability. And there is no need to struggle with the question of how to implement and integrate LCR into existing voice in the cloud solutions because the framework already exists.

One of the advantages of apps such as Twilio is that they can easily accommodate plug-ins and features that further enhance functionality and usability. There are several plug-ins in the market that are ready to be integrated into apps, including those that offer LCR functionality.

This means that, with fairly minimal effort, LCR functionality can be easily built into an existing app built with Twilio. Commio offers one such least cost routing plug-in that is compatible with Twilio and easy to integrate into apps (supported languages include PHP, .NET, Ruby, Python, Java and Node.js).

Leveraging the thinQ plug-in with Twilio offers developers a painless way of building apps that truly contain the full package of cloud-based voice services. With plug-ins like this readily available, the market will see many more apps offering LCR as part of their voice solution.

The thinQ library is available for developers who want to leverage least cost routing functionality in apps built with Twilio. Given the benefits that LCR offers to customers and the ease of implementing LCR into cloud-based solutions, there is little reason to delay taking advantage of this robust offering.

Date posted: January 30, 2021

Topic: Intelligent Call Routing   Outbound Voice   Voice API  

Tags: Least Cost Routing   Twilio  

Michael Tindall

Michael Tindall leads Commio's product development and engineering teams. While attending Clemson University, Michael co-founded Tsoft Solutions, purchased by ClearSky Networks. Next he built and ran support for US Networks. Michael then worked for Bandwidth till he was approached by Aaron Leon to build a cloud-based routing system. The rest is history. Michael is a “40 under 40” winner, and one of only 18 OpenSIPS Certified professionals worldwide. When not coding the future of telecom, you’ll find him enjoying movies, cars, entertaining, and exercising.

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