Let’s Talk About Texting at LeadsCon 2022

Tim McLain

Visit Commio at Booth #733!

Commio at LeadsConPlanning to attend LeadCon March 21-23 in Las Vegas? The Commio team is excited to meet up with our customers, partners, and fellow marketers there! 

LeadsCon is the conference for performance marketers working to optimize their lead generation, nurturing, and conversion. And it’s a great place to meet up with Commio, as the uniquely customizable, cloud-based communications API platform that makes it easy to deliver integrated voice and text messaging.

We spoke with Scott Navratil, Vice President of Customer Retention & Expansion Sales, who will be part of an industry round table discussion March 23, talking about “What We All Need to Know About LeadGen Compliance For the Next 12 Months,” and at the Commio exhibit booth #733 to meet with current and prospective customers. We asked him for his insights.

 What is LeadsCon like—who typically attends and why?

Scott: We have participated at LeadsCon for years and it’s a great show; it’s where you go if you want to excel at performance marketing. There are lots of big company names among the attendees and exhibitors, so it’s a good place to work with other companies and to generate marketing leads. It’s where we meet with customers, but also companies looking to improve their messaging campaigns and companies working to expand their omnichannel capabilities, such as contact centers.

There’s a lot of discussion around communications compliance, legislation, etc., especially all of the current long code changes that have tons of marketers concerned right now. Also, there are people just looking to better understand how cloud communications can support their marketing efforts.

How has SMS/MMS evolved as a marketing tool?

Scott: People in the performance and affiliate marketing space have found that messaging to communicate your brand really maximizes conversion—it has a 98% open rate, usually within a couple minutes! And there are so many messaging options now, depending on whether you want to establish a “local” presence, build your brand(s), provide a mechanism for alerts, feedback, and two-way communication, etc.

That said, the industry is becoming increasingly regulated so marketers have to stay on top of the latest requirements if they want to have their messages delivered and avoid any penalties. And, they might consider switching to other forms of texting from time to time. 

For example, with all the new long code regulations and fees I alluded to, which are continuing to evolve, a lot of marketers are revisiting short code. It might not have the “local” advantage that long code offers, but it’s super fast and you can hit a larger group almost immediately with no filtering once your use case is approved. 

Commio’s support team is happy to walk companies through their unique messaging needs and help them determine which format makes the most sense, but we’re definitely seeing more short code right now and even toll-free messaging. We’ll be providing some of that analysis for visitors at our LeadsCon booth, as well.

What will the Commio presence look like? Is the focus on messaging or will it also include voice?

Scott: We will be exhibiting in booth #733, where we’ll have collateral and great giveaways, of course, but more importantly we can talk to people about messaging, voice, and some of the current marketing buzzwords: contact center enablement, bulk messaging, programmable API’s, 10DLC regulations, and more. As I mentioned, we’ll also be analyzing use cases to help people decide if long code is the way to go right now, or short code might be a better fit.

In addition to our Commio booth, I’m excited to participate in an industry round table discussion March 23, where we will talk about “What We All Need to Know About LeadGen Compliance For the Next 12 Months.” 

In particular, I’ll focus on how to boost conversions by complying with the TCPA/CTIA text messaging rules for opt-in and content, learning new rules for registering brands & campaigns, and avoiding carrier penalties. Super hot topic!

Why should someone talk to you vs. another voice or messaging provider?

Scott: Commio—with our teli Messaging and thinQ Voice solutions—has had a proven track record in this space for well over a decade. Some of the largest marketing platforms in the world trust Commio with their business-critical communications. 

We are a carrier, not just a reseller—a registered CLEC (Competitive Local Exchange Carrier). We offer a superior platform with better scalability and throughput, so we can deliver higher conversion rates. And our programmable APIs mean that you can add Commio voice and messaging to your existing platform within minutes. 

So whether you’re just looking to send occasional text campaigns or you’re part of a growing contact center, for example, looking to expand your omnichannel functionality and maintain call quality and cost as you scale, we’ve got you covered. If you want better ROI on your marketing communications efforts, stop by the Commio booth and speak to our experts on how we can improve and scale your platform and services. As an important bonus, all of our support is US-based!

What are your top three tips for attendees? What should they look for in voice and/or messaging providers?

Scott:

  1. If you’re leveraging the power of text messaging, it’s critical to understand the daily changes in 10DLC long codes. Make sure you’re partnered with an experienced provider who understands it thoroughly and is up to date, so they can help you register your brands and campaigns to keep the messaging flowing smoothly–or potentially suggest a different way to send your messaging, if that makes more sense.
  2. We’re also seeing changes in how short code and toll-free messaging is being handled. If you want to use messaging in your business model, you need to know which formats are the best for you, what’s acceptable to the carriers, the related fee structures, etc. Approved short code messaging may not be filtered, but getting the initial approval can be time-consuming. Experts like Commio should be able to review your application and help ensure the fastest turnaround.
  3. The last piece of advice is for performance marketing SaaS companies—you really need to talk to Commio about how our programmable API’s can be easily added to help you with your omnichannel programming.

 Our flexible, developer-friendly Messaging API powers high-capacity text messaging. From brand & campaign registry to sending through every major gateway, if you can dream it, we can send it: short code, 10DLC long code, toll-free, SMS, MMS. Likewise, our thinQ Voice API is powered by Intelligent call routing with 40 redundant carriers, meaning less worry and more happy customers. See beyond the Voice API to gain visibility into every call, and more.

If you’re a Commio customer attending LeadsCon, or you’d like to find out more about how voice and messaging can help take your marketing efforts and customer experiences to the next level, stop by booth #733 or email tim@commio.com to set up a meeting with one of our experts. We hope to see you there!

Date posted: March 1, 2022

Topic: 10DLC Long Code   APIs   Inbound   Inbound Voice   International   Messaging   Messaging API   Outbound   Outbound Voice   SaaS   Short Code   Software as a Service (SaaS)   Toll-Free   Toll-Free   Toll-Free Texting   Voice API  

Tags: Intelligent Call Routing   MMS   Redundancy   SMS  

Tim McLain

A passionate technologist at heart with more than 25 years of marketing experience, Tim loves using technology to help businesses solve problems and grow their bottom line. Tim is happiest brainstorming new approaches to marketing and communications to help Commio's partners better understand, trust, and embrace our cloud communications solutions. In his spare time, he loves shooting and editing video, riding long distances on North Carolina’s amazing bike trails, and enjoying the darkest craft beer he can find.

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