Cloud Communications Terminology

Do Not Call | DNC Number Scrubbing

The “Do Not Call List” is a national registry maintained by the Federal Trade Commission (FTC) for consumers who do not wish to receive telemarketing calls (note: some calls, such as political and charitable calls, are exempt, as are calls to consumers with whom the company already has a business relationship). Some states also maintain lists. Registrants who have been on the FTC list for at least thirty-one days can file a complaint against any company who continues to call them.

The FTC has sued hundreds of these companies, with fines costing tens of thousands of dollars or more, depending on the extent of the violations. Faiing to honor consumers’ wishes can also be damaging to a company’s reputation.

To ensure your compliance, you can either scrub your calling lists at least every thirty-one days–there are also a variety of companies who can do this for you–or use a dialing system that does this automatically. Given the size of the registry and the frequency of change, manual updates to your lists would be difficult and costly.

See also: Robocalling, Robodialing, STIR/SHAKEN

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Do Not Call



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