Commio Partners with Syniverse for Swift Vetting, SMS Success

Tim McLain

Partnership makes it easy for businesses to navigate the challenging long code text messaging (10DLC) process to reach customers

Raleigh, NC, June 24, 2024 – Commio is pleased to announce that it has been featured in an exclusive case study by Syniverse, a direct connect aggregator (DCA), highlighting efforts to support customers’ long code (10DLC) text messaging registration while ensuring this traffic meets the most current rules and regulations for industry compliance.

“Commio’s U.S.-based team works hard every day to provide businesses with the support they need to get their messaging out,” said Aaron Leon, Commio CEO. “At the same time, it’s important to attest that the campaigns on our network comply with all the current industry requirements and align with our efforts to eliminate non-compliant campaigns. We’re excited to see our work recognized by the industry—particularly by such an important partner.”

Ten-digit long-code messaging is an excellent option for businesses that need to communicate quickly with customers and wish to make their messaging appear “local” by aligning area codes, which increases open rates and conversions. However, industry efforts to eliminate spam have resulted in the need to register brands and campaigns, as well as create a variety of rapidly changing rules around content. While reducing spam is important, the non-stop evolution of 10DLC regulations has left customers confused and frustrated.

“Campaign registration was a huge sea change in the industry,” says Tim McLain, Director of Marketing at Commio. “There was so much resistance to registering and, in the beginning, people ignored it. Then the deadlines started arriving and people were rushing. We had to align our whole team around—‘How can we make this a more seamless transition for our customers’? It wasn’t…easy.”

When Commio’s previous aggregator wasn’t able to meet their needs, they turned to Syniverse, who has played a pivotal role in developing the new messaging standards. Syniverse has strong relationships with carriers and partners, plus investments that let them leverage their assets for the best possible delivery of messaging across the globe. 

“Syniverse was able to quickly get things moving within a week, which is unheard of in this space. We were blown away by how fast and nimble Syniverse was,” says Scott Navratil, Commio VP, Customer Retention and Growth. Commio’s approval ratings and lower spam rates are a testament to this partnership, with campaign approval rates jumping by 20% and a completion rate of nearly 80%.

As Syniverse states in the case study, “In an environment that’s heavily regulated, Commio’s unmatched customer support and a dedicated vetting team at Syniverse, allow them to provide quick 10DLC campaign approvals that make them an industry leader in this space. Together, Commio and Syniverse are dedicated to clearing the constantly shifting 10DLC hurdles to keep customers’ critical messages flowing.”

Read the full Case Study here.

About Syniverse

Syniverse is the world’s most connected company. We seamlessly connect the world’s networks, devices, and people so the world can unlock the full power of communications.

Our secure, global technology powers the world’s leading carriers, top Forbes Global 2000 companies, and billions of people, devices, and transactions every day. Our engagement platform delivers better, smarter experiences that strengthen relationships between businesses, customers, and employees.

For over 30 years, we have accelerated important advances in communications technology. Today we are an essential driver of the world’s adoption of intelligent connectivity, from 5G and CPaaS to IoT and beyond. Find out more at

About Commio

Commio is a cloud voice and text messaging API platform that enables VoIP providers to deliver rich omnichannel customer conversations at scale. Commio is unique: we’re the only CPaaS that gives our customers total control and transparency, plus reliable, high-quality, cost-effective communications. Commio is the essential ingredient that makes our partners’ products, services and experiences, better. Commio’s smart, reliable solutions are easy to implement and scale with you, so you can deliver more calls and texts, be more competitive, and save money. Intelligent call routing with multiple layers of voice carrier redundancy mean less worry and more happy customers—plus lower costs. See beyond the Voice API to gain visibility into every call, then take control of routes and carriers to improve call delivery and quality. That’s Commio peace of mind!

Commio, thinQ, and teli are registered trademarks of thinQ Technologies, Inc. All other trademarks are the property of their respective owners.

Contact Information

Tim McLain
Director of Marketing
(919) 800-9893

Date posted: January 1, 2024

Topic: 10DLC Long Code   Messaging  

Tags: 10 DLC   long code   Messaging compliance   MMS   SMS  

Tim McLain

A passionate technologist at heart with more than 25 years of marketing experience, Tim loves using technology to help businesses solve problems and grow their bottom line. Tim is happiest brainstorming new approaches to marketing and communications to help Commio's partners better understand, trust, and embrace our cloud communications solutions. In his spare time, he loves shooting and editing video, riding long distances on North Carolina’s amazing bike trails, and enjoying the darkest craft beer he can find.

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