Video: Why Local Text Messaging Will Win the Midterms

Tim McLain

How to Sway Voters with SMS Campaigns in 2022 & Beyond

There’s probably no better case for “local” messaging than running for political office, but the questions are endless. “How do I register without an EIN?” “Do I qualify as a sole proprietor?” “What is Campaign Verify?” “Should I be a 527, a 501(c), or get a CV token – or all of the above?” “What will my throughput look like?” Even seasoned messaging platform providers are a little dazed and confused!

Spam is bad and we’re glad they’re putting some controls in place, but everyone who sends local long code (10DLC) campaigns knows they’ve gotten a little complicated – and political campaigns are the toughest! Fortunately, Commio’s messaging experts have the answers. Watch now as Scott Navratil, VP, Customer Retention & Expansion Sales, and Tim McLain, Marketing Director, explain:

  • Why long code is ideal for political campaigns
  • The Brand Registry vs. Campaign Verify
  • How to qualify for brand approvals
  • Campaign best practices and what you’ll need for approvals
  • How much you can send, by carrier
  • Bonus follow-up video: 19 hands-on political text messages that are winning the mid-terms

And, as promised in the webinar, here are several helpful links for anyone sending a political campaign:

Mid-terms are upon us…shift your messaging campaigns – and your political campaigns – into high gear. Watch now!

Date posted: July 29, 2022

Topic: 10DLC Long Code   Messaging  

Tags: elections   mid-terms   MMS   political messaging   politics   SMS  

Tim McLain

A passionate technologist at heart with more than 25 years of marketing experience, Tim loves using technology to help businesses solve problems and grow their bottom line. Tim is happiest brainstorming new approaches to marketing and communications to help Commio's partners better understand, trust, and embrace our cloud communications solutions. In his spare time, he loves shooting and editing video, riding long distances on North Carolina’s amazing bike trails, and enjoying the darkest craft beer he can find.

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