How to Sway Voters with SMS Campaigns in 2022 & Beyond
There’s probably no better case for “local” messaging than running for political office, but the questions are endless. “How do I register without an EIN?” “Do I qualify as a sole proprietor?” “What is Campaign Verify?” “Should I be a 527, a 501(c), or get a CV token – or all of the above?” “What will my throughput look like?” Even seasoned messaging platform providers are a little dazed and confused!
Spam is bad and we’re glad they’re putting some controls in place, but everyone who sends local long code (10DLC) campaigns knows they’ve gotten a little complicated – and political campaigns are the toughest! Fortunately, Commio’s messaging experts have the answers. Watch now as Scott Navratil, VP, Customer Retention & Expansion Sales, and Tim McLain, Marketing Director, explain:
- Why long code is ideal for political campaigns
- The Brand Registry vs. Campaign Verify
- How to qualify for brand approvals
- Campaign best practices and what you’ll need for approvals
- How much you can send, by carrier
- Bonus follow-up video: 19 hands-on political text messages that are winning the mid-terms
And, as promised in the webinar, here are several helpful links for anyone sending a political campaign:
- Campaign Verify
- The Campaign Registry
- Commio Tips for Growing Your Opt-In List
- Commio Messaging Tips
- Commio Messaging API’s (Get a Demo)
- IRS Site to Obtain an EIN
- CTIA Messaging Principles & Best Practices
- CTIA Political Messaging Information
- Commio Political Text Messaging Information
- FCC Rules for Political Campaign Calls & Texts
- Telephone Consumer Protection Act (TCPA)
- T-Mobile Code of Conduct
Mid-terms are upon us…shift your messaging campaigns – and your political campaigns – into high gear. Watch now!
