5 Must-Dos to Maximize Black Friday & Cyber Monday SMS/MMS Campaigns

Scott Navratil

Christmas is coming, not to mention Hanukkah and Kwanzaa, and that means…sales, sales, sales! 😅 Black Friday (no, it hasn’t actually happened yet) and Cyber Monday are some of the busiest text messaging days of the year. 

Text messaging about holiday salesTo get your text messaging (SMS/MMS) campaigns delivered as quickly and seamlessly as possible, take advantage of these best practices for the upcoming holidays.

Following are some tips to maximize message delivery during Black Friday and Cyber Monday:

  • Peak Traffic Times: Peak texting times are typically from 10:00 AM to 2:00 PM EST. If your message isn’t time-critical, try to send it outside of this window to maximize your speed of delivery.
  • Avoid sending at the top of the hour: For example, if your messages are not time critical, 11:09 is a better time to send than 11:00 and has no effect on open rates.
  • Want to really stand out? The last 15 minutes of each hour have the least amount of traffic; so if you have messages that are not time critical, it’s a good practice to send in the last 15 minutes of an hour—for example, 11:45.
  • MMS Message Size: Reduce your MMS message file sizes to 250KB or less to accelerate send time. (Of course SMS is faster yet!)
  • If you have any changes to your integration/connection with Commio scheduled for the week prior to Black Friday, you should consider postponing them to after the week of Cyber Monday.

If you’re planning to create new long code messaging campaigns, you’ll want to do so ASAP (new short codes take several months to be approved, and toll-free numbers should already be whitelisted). Note that The Campaign Registry will be closed for Thanksgiving on November 20 to 24. Remember that if you already have another marketing campaign approved, that is probably sufficient; as long as the brand is the same, the main concern is the use case. 

Questions? Our Customer Success team is here to help! Not a customer? Contact us here. Happy Sending and Happy Holidays!

Date posted: November 6, 2023

Topic: 10DLC Long Code   CPaaS   Messaging   Messaging API  

Tags: messaging   Messaging compliance   text marketing   Text Messaging  

Scott Navratil

Scott, a member of our Commio team, has held executive management positions at several top IP communications companies and was named one of Colorado Business Magazine’s most powerful salespeople. He is a regular speaker at national telecom events. Scott holds a B.A. in Meteorology from the University of Northern Colorado. Scott primarily enjoys spending time with his family in Colorado and also enjoys skiing, snowboarding, racing motorcycles, and astronomy.

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